Bloodworks Northwest is partnering with KEXP, Sub Pop Records, Starbucks and the local music community to generate awareness of the critical need for blood through music’s ability to drive connection. Now through the end of December, Bloodworks Northwest will host the Music’s In Our Blood campaign with the goal of recruiting 10,000 new donors by the end of the year.
The demand for blood has never been greater and the supply is at one of its lowest levels in recent history. In effort to restock the shelves, Bloodworks Northwest is teaming up with its partners to share the voices of musicians, artists and DJs that have stories of impact and how blood donations have positively affected their lives. The four-month blood drive will also encompass music festivals, concerts, community events, social media engagement, and incentives to secure new blood donors including Starbucks gift cards and a sweepstakes for one of four music-centric getaways.
KEXP mid-day DJ Cheryl Waters, a cancer survivor, says she owes her life to donors who insured there would be enough blood on hand for transfusions related to her cancer treatment.
“The partnership between KEXP and this campaign feels very natural,” says Waters. “I personally have been the beneficiary of a blood transfusion more than once, and it’s extraordinary the impact that it made in my life. So, for us to share that information and bring people together through those experiences, makes perfect sense for the community that we’ve built at KEXP.”
Only 38% of the population is eligible to donate blood, due to health, age and other key factors. Due to this small pool of eligible donors, Bloodwork Northwest and the musicians participating in the Music’s in Our Blood campaign are urging those who can, to donate blood regularly. In Washington and Oregon, 1,000 donors per day are needed to keep the blood supply at a safe and reliable level. It does not take much for the supply to drop—one snowstorm, one tragedy, one heatwave can send it back to an unsafe level. For more information on eligibility, please visit www.bloodworksnw.org/donate/eligibility.
“Music is a necessary life force just like the blood that moves through our body,” says Megan Jasper, CEO of Sub Pop Records. “By harnessing the power of music, we harness the power of community. Donating blood is one of the easiest acts we can do to save a life in our community.”