 |
|
|
What is Underwriting?
Underwriting is the name the FCC has given to on-air announcements acknowledging public radio’s supporters from the business community. Underwriting is an important source of funding for the station. While contributions from listeners is a major source of revenue for the station, underwriting support from the business and non-profit communities is just as important and enables KEXP to produce and broadcast programming we could not otherwise provide.
Underwriting programming on KEXP 90.3 FM and KEXP.ORG helps support a diversity of music not heard anywhere else. At the same time, your business gains a significant
marketing opportunity. KEXP delivers a cost effective, highly targeted audience. Underwriting provides extended marketing value, allows you to capture maximum mindshare and strengthens your brand within the community of KEXP listeners.
KEXP’s Audience
KEXP attracts one of the market’s most sought-after demographics. KEXP’s audience is comprised of a high concentration of active 18-54 year olds that are well educated, have high disposable income, are discerning in taste and have a passion for cutting edge music, entertainment and technology. Through supporting KEXP’s programming, your business or organization can reach this valuable audience with on-air marketing messages or through sponsorship of one of KEXP’s special broadcast events.
For more information regarding underwriting or sponsorship opportunities contact
underwriting.
|
|
 |
